Chief Executive Officer

Dutch born Wicher is a highly experienced, full vehicle automotive engineer with extensive powertrain and electronics knowledge. His passion for automotive product development started early, working alongside his father restoring cars, the profits from which paid for his BSc University degree specialized in automotive and electronics.

Wicher started his career at Cosworth in 1998 and rapid promotion saw him lead high profile projects for Audi, Bentley and VW, fitting in racing a Lotus Super 7 privately alongside this. Working on a Cosworth project for the Dutch supercar brand Spyker resulted in Wicher being head-hunted to become Spyker CTO in 2005 and COO in 2009.

From 2011 Wicher demonstrated his entrepreneurial credentials by successfully leading a variety of high-tech businesses in the cleantech arena including start-ups in power generation. In April 2016 Wicher became MD for a leading specialist in Jaguar and Lister road and race cars of the 1950 and ’60s and lead the team for 2 race seasons.

Wicher joined Saietta late 2017, initially as Chief Applications Engineer. The Board very quickly saw the positive impact he was making and invited him to become full-time CEO with the full backing of the senior management team.


Chief Scientist

Cedric is globally recognised as a ground-breaking pioneer in electric motors … just Google him!

The son of a London code-breaker who worked alongside Alan Turing deciphering the messages encrypted by the German Enigma machine in WWII, Cedric’s interest in the electrical and the mechanical was apparent from a young age.

At 24, he entered a competition ran by the Institute of Mechanical Engineers and electrical firm Lucas to create a vehicle powered by two car batteries that could achieve the longest range. With a home-made motor built in his basement, Cedric’s vehicle came second out of 50 – much to the surprise of the 49 considerably better funded entrants from the worlds of academia and commerce.

Further competitions saw him refine and develop his motor concept into what would become the prototype Lynch Motor, which used a permanent magnet and revolutionary axial flux that would redefine electric motor architecture. The Lynch Motor went into small-scale production in 1988 with London Innovation and later LEMCO. A year later, four Lynch motors powered the boat An Stradag to an electric boat world speed record of over 80 km/h (50 mph).

Working with Agni Motors from 2002, Cedric racked up a host of prestigious awards including the Guinness World Record for the world’s first manned electric helicopter, the world speed record for the first e-powered aircraft, the Mansura Medal for outstanding contribution to hybrid development and the winning motorcycle at the UK’s inaugural e-motorcycle race TT Zero.

Committed to social responsibility and the democratisation of sustainable motor technologies, Cedric embodies the very heart and soul of Saietta.


Chief Technology Officer

German-born Jürgen combines an exceptional background in engineering with proven expertise in international automotive management.

Graduating in production engineering, he went on to complete a PhD in engineering with deep IT, before climbing the ranks at BMW Group, where he spent much of his career.

Working on large-scale operations across Germany, South Africa and UK, his track record of taking prototype products to mass production is second to none. He became Managing Director of BMW MINI UK in 2009, responsible for global engine, pressing and car plant operations while representing BMW as an ambassador at numerous high level boards.

With a reputation for transforming production operations and successfully delivering major product launches, Jürgen imbues Saietta with our hallmark ‘no-compromises’ approach to production.


Chief Commercial Officer

With a long career in luxury automotive and premium brands, Graham built his reputation on delivering growth through robust sales and marketing strategies coupled with effective operational solutions.

Five years as Global Head of Product Marketing at Bentley in the mid 1990s saw annual product sales grow from 1,000 to 10,000 via new product strategy. Eight years at Aston Martin, first as Chief Marketing Officer then as Regional Director for UK and Asia Pacific, saw a similar growth pattern, with sales rocketing from 700 per annum to 7,000.

He joined Rolls-Royce Motor Cars in 2008, to position and launch a new model line aimed at the supercar consumer. Despite the global financial crash, the strategy saw annual sales quadruple to 3,500 per annum and a marked step-change in brand relevance and acceptance.

Since 2011 Graham consulted at board level for a number of premium brands across multiple categories before joining Saietta in late 2014 to drive forward commercial activities and propel the Group from agile start-up to industry leader.


Chief Financial Officer

Over 25 years of front line experience in a range of SMEs made Paul an obvious choice to bring on board as CFO in June 2017. He’s experienced the good, the bad and the ugly of start-ups and that’s proved invaluable in helping Saietta move forward at pace whilst avoiding the man-traps that invariably try to trip up fast growing businesses. Paul cut his teeth in a firm of Chartered Accountants before moving to No1 Finance positions in a range of British, American and French companies across a number of sectors including an AIM listed plc. He has the rare ability to be able to think both strategically whilst also being highly practical and operational.

Paul also leads the Personnel function where his naturally positive and calm demeanour, mixed with a thorough knowledge of employment law and best practice helps Saietta grow in a positive, professional way.